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What’s Really in a Name? Ask a Trademark Attorney.

casino online film cz zdarma The name of my business changed recently. It wasn’t my idea. A franchise company five states away, with a similar name, decided that I was confusing to their customers. We both have brick-and-mortar businesses that perform anti-aging treatments, and we both serve a mostly local clientele. One thing they had that I didn’t was a trademark and that made all the difference.

hard rock online casino bonus They threatened to sue. At first, I didn’t take it seriously. Can’t we all just get along? I’m one woman, you’re a franchise — how could I possibly be a source of confusion to your customers  five states away? I thought it would resolve itself. I was naïve.

casino online spielen bonus ohne einzahlung I opened my business 15 years ago and named it The Aesthetic Care Center because I loved the word aesthetic. After years of being an emergency room doctor, I was transitioning to the entrepreneurial world. The word aesthetic was much more appealing than the word emergency. Three years later my name morphed into Shoreline Aesthetic Care, with a change of location to a shoreline town. Very creative, I know.

slots in the vegas casino In 1999, I won a branding contest. The owner thought my name didn’t represent my offerings and asked if I would be willing to change it. I agreed and for the first time, I really put thought into my business name.

online casino free credit no deposit 2019 When I heard the word sonas, which is the Gaelic word for happiness, I knew immediately that was the name I wanted and Sonas Med Spa was born. I registered the change with the state but never thought to do a trademark search. The name brought me much happiness, until the cease-and-desist letter arrived last year.

online gambling license australia There were many twists and turns over the past year. I fought a good fight, but in the end I had to change the name. Here are three lessons from my experience and a checklist if you find yourself in a similar situation.

  1. casino slot games for pc Do a trademark search.

free casino games slots machines online If you haven’t picked a name yet, you’re ahead of the game. If you find yourself in a situation where you have to change your name, do the search. Registering your name with the state and obtaining the trademark are two different things. When I had to change my name, I went to the trademark website and thought I would be able to do the search myself. Within 40 minutes, I was dazed and confused.

  1. online casino no deposit no registration Hire an attorney.

sweden online casino laws This is not a DIY project. When I was first approached with the cease-and-desist letter, I thought I could handle it on my own. I thought everyone would be reasonable. When companies are defending their trademarks, they are not reasonable. I consulted two attorneys, a litigator and a patent attorney. They all told me the same thing — I wasn’t holding the winning hand. I decided to try to save my name, but I went into it knowing my chances.

  1. best online casino free spins bonus Know when to give up the fight.

online casino free play real money Even though I wasn’t in the power position, I was willing to spend some money to negotiate. I had a dollar figure in mind, and when I got close to it, I knew I had to honor my decision and walk away. Don’t give money to an attorney that you could use to build your new business, unless you know for sure you have a good chance to triumph.

planet 7 oz online casino no deposit bonus codes The day my name change was official, friends, colleagues and patients all offered congratulations. It was confusing to me because I felt overwhelming sadness. It wasn’t until a dear friend showed up at my spa with a bottle of champagne that I realized I needed to christen my new business launch and embrace the new journey.

us online casinos that accept paypal Sonas Med Spa will always be my first child, but it doesn’t mean that I love my second child Madison Med Spa, any less.

online casino script free Most of all, remember Shakespeare: As Juliet said to Romeo, “What’s in a name? That which we call a rose by any other name would smell as sweet.”

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